Tech

A sleek $199 AI assistant that promises to handle your digital tasks sold out in a day — but more are on the way

Rabbit R1
The Rabbit r1. Rabbit
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A buzzy portable AI assistant has sold its first batch of units in only 24 hours.

Rabbit, the company behind the device, said in a post on X, "When we started building r1, we said internally that we'd be happy if we sold 500 devices on launch day. In 24 hours, we already beat that by 20x! 10,000 units on day 1!"

Preorders for the second batch of the device are now open, with the delivery date expected to be between April and May 2024. Prices start at $199.

The pocket-size device, called Rabbit r1, is designed to use your apps for you.

The startup developed the r1 with voice control so users can engage with it in the same way as a walkie-talkie and teach it how to complete specific tasks.

The tech is supposed to offer a way for users to complete digital tasks such as booking flights or ordering meals without using a phone or laptop.

"Throughout history, we have tried to make the tools more intuitive," Jesse Lyu, founder and CEO of Rabbit, told Business Insider. "The shape of computers is constantly changing, from punch cards to desktops, and mobile phones: we are constantly trying to make computers more intuitive and imagine new ways to interact with them."

The launch has caused a stir on social media.

An analysis from GlobalData showed discussions around "rabbit r1" on Reddit and X spiked following the device's debut.

Smitarani Tripathy, a social media analyst at GlobalData, said discussions around the device were "diverse."

"Some contributors harbor doubts about the product's practicality and potential for success, expressing skepticism," she said. "While others are genuinely excited about the innovative design features it present."

In a post on X, Duane Forrester a VP at digital experience platform Yext, expressed some skepticism about the tech.

"Rabbit R1, a standalone LLM/LAM enabled device designed to replace your smartphone? Premise is…possible? The device is largish. I like the concepts, but I'm struggling to see me using this daily. Do I really want to always be talking out loud," he said.

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Beatrice Nolan was a tech reporter on the business news team in the UK. She joined Insider in January 2022 as a fellow on Business Insider's careers desk. Beatrice covered tech and the future of work, with a focus on artificial intelligence. Some of her stories and early experiments with ChatGPT are widely cited. Beatrice has also discussed her work covering AI trends on panels and radio shows, including NPR.She was based in Business Insider's London office and graduated from the University of  York with a bachelor's degree in English.Featured Articles:Artists say AI image generators are copying their style to make thousands of new images — and it's completely out of their control.ChatGPT was a black swan eventFinland is the world's happiest country, but Finns say we're confusing happiness for something elseThe world is splitting between those who use ChatGPT to get better, smarter, richer — and everyone elseThis man used AI to write and illustrate a children's book in one weekend. He wasn't prepared for the backlash.ChatGPT has only been around for 2 months and is causing untold chaosTwo professors who say they caught students cheating on essays with ChatGPT explain why AI plagiarism can be hard to proveChatGPT wrote college application essays. Admissions professionals said they passed for essays written by students but wouldn't have a chance at any top colleges.College professors are considering creative ways to stop students from using AI to cheatChatGPT wrote my cover letters. Here's how recruiters responded.