Amazon wants you to reorder products by pressing physical buttons that you can stick around your house.
Amazon Prime Members can order these so-called adhesive "Dash Buttons" for free, so that whenever they're running low on one of the 255 different products partnering with Amazon at launch, they can simply press the button to place a new order.
For example, you could keep a Tide button near your washing machine to tap every time you're running low on detergent.
There are 18 brands — thus, buttons — available at launch.
After you press the button, Amazon sends an alert to your phone to either confirm or cancel the order (so parents don't have to worry about kids going press-happy). The goal is to save users trips to the grocery store, because they'll be ordering more everyday products on Amazon, instead.
Because of the March 31 announcement date, some people were initially skeptical about the product:
—Bryce Dreiling (@brycewilliam) March 31, 2015
—Ben Zweig (@mrzwiggy) March 31, 2015
—Joe C. (@randompattern) March 31, 2015
—Scott Hanselman (@shanselman) March 31, 2015
But Amazon has confirmed that Dash Button is definitely real.
Dash Button is a follow-up to Dash, a little gadget Amazon launched almost exactly a year ago that lets you scan bar codes or speak into its internal microphone to create a shopping list while on the go.
The company is also introducing the "Dash Replenishment Service" which aims to let a range of smart devices automatically order goods from Amazon. A few "DRS" devices will launch this fall, including a water pitcher from Brita that will use order new filters after a certain amount of water has passed through it.
"Device makers can either build a physical button into their hardware to reorder consumables or they can measure consumable usage so that reordering happens automatically," Amazon says.
Here's the full Dash Button demo video:
