Retail

Amazon is on the cusp of opening its cashier-less stores — but it has one major challenge to overcome

amazon go
Matt Weinberger/Business Insider
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  • Amazon is getting closer to opening its first cashier-less grocery store, Amazon Go.
  • The store uses cameras and shelf sensors to track what shoppers remove from shelves.
  • The technology accurately charges individual shoppers for purchases but still has trouble tracking groups of shoppers like families.


Amazon is getting closer to opening its first cashier-less grocery store after months of delays, but it has one major challenge to overcome.

amazon go
Matt Weinberger/Business Insider

The store, called Amazon Go, can accurately charge individual shoppers for items they remove from shelves, but it's still unable to accurately charge groups of shoppers like families, Bloomberg reports.

Amazon has been testing the concept, which it markets as a grocery store without lines or checkouts, in downtown Seattle. It uses cameras and shelf sensors to track what shoppers pull from shelves and then charges them for what's in their carts when they leave the store, all without the use of cashiers or physical registers.

Amazon employees have been trying to fool the system though measures like wearing Pikachu costumes while shopping, according to Bloomberg.

The technology passed the costume test, but it can still be fooled by shoppers moving in groups.

Plans for Amazon Go were unveiled last December, and the first store was expected to open to the public this year. But technical difficulties have delayed its opening.

The wait shouldn't last much longer, however; the company is starting to hire construction managers who would build the first stores, Bloomberg reported. 

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Hayley Peterson
Hayley Peterson
Hayley Peterson is an Executive Editor who oversees coverage of the economy, tech, media, advertising, defense, careers, and more.She was previously a chief correspondent at Business Insider and wrote breaking news, analysis, and in-depth investigations on large consumer companies, with an emphasis on retailers including Amazon, Walmart, major grocery chains, and department stores.Hayley won recognition from the Society for Advancing Business Editing and Writing in 2018 for "defining the retail apocalypse" through her reporting on retail job losses, the decline of Sears, and the impact of store closings on bondholders.Prior to joining Business Insider in 2013, Hayley was a White House correspondent and embedded on the presidential 2012 campaign trail.