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The best comforters

several comforters rolled up and laying on a mattress
We tested several different comforters to find the most comfortable duvet inserts for your bed. Connie Chen/Business Insider
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There's nothing more calming after a long day than slipping into bed under a crisp set of sheets and a soft, fluffy comforter. Whether stuffed with down or microfiber, the best comforter feels and looks luxurious, with a baffle-box construction to keep filling evenly distributed and loops to attach your favorite duvet cover.

To make our picks, we tested over a dozen comforters (also known as duvet inserts), on performance factors like warmth, breathability, and durability. Our team of sleep experts is partial to plush and lofty offerings, but we found that filling, shell material, and weight can come down to personal preference. For more information, check out our what to look for section.

Learn more about how Business Insider Reviews tests and reviews home products.

Our top picks for the best comforters

Best overall: Brooklinen All-Season Down Comforter - See at Brooklinen

Best down-alternative: Silk & Snow Down Alternative Comforter - See at Silk & Snow

Best budget: Bedsure Down Alternative Comforter - See at Amazon

Best goose down: Feathered Friends Bavarian 700 Down Comforter - See at Feathered Friends

Best lightweight: Lands' End Essential Down Comforter - See at Lands' End

Best cooling: Rest Evercool Cooling Comforter - See at Rest


Best overall

brooklinen all-season down 2026
Brooklinen All-Season Down Comforter

The Brooklinen All-Season Down Comforter is a soft, light, and comfortable choice that's airy and warm but remains breathable so you can use it any time of the year.

What we like

Check mark icon A check mark. It indicates a confirmation of your intended interaction. Full and fluffy
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Airy, breathable feel
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Long and short side labels
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Extra-reinforced duvet loop ties on top and bottom
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Available in three different weights 

What we don't like

con icon Two crossed lines that form an 'X'. May be too warm for sleepers who run hot 
con icon Two crossed lines that form an 'X'. Has a slight down smell
con icon Two crossed lines that form an 'X'. Care is complicated

This is the perfect comforter. If you imagine the perfect comforter in your head — fluffy, airy, and soft — you're probably picturing Brooklinen's Down Comforter. It has absolutely everything I look for in a comforter, and sleeping under it is a dream.

It's luxuriously fluffy. It feels incredibly luxurious, stuffed with Downmark-certified Canadian duck down clusters and feathers in a baffle-box construction. The baffle-box design prevents the down from clumping or shifting at night, minimizing the need to re-fluff it. It's also one of the fullest comforters I've ever tested. Brooklinen doesn't skimp on the filling, and each part of the comforter feels filled to the brim. I can't resist wrapping myself like a burrito in its puffiness every night — much to the chagrin of my partner and pets.

A folded brooklinen comforter sits on a bed with blue sheets.
The all-season down comforter is filled with Downmark-certified down, meaning it's ethically sourced and produced.  Kinsley Searles/Business Insider

It was recently redesigned. Brooklinen redesigned its down comforter in January 2026, and I think it's even better than the previous iteration. While we won't be able to comment on longevity just yet, the original survived three years of daily use on senior home editor Jaclyn Turner's bed, so our expectations remain the same. The current design is larger, includes more loops to attach a duvet cover, and features an embroidered logo in the corner. The slightly oversized design fits snugly in my duvet cover, and I used each of the eight duvet loops (queen has six and twin has four). I've had no problems with the comforter shifting at night.

Hot sleepers should opt for the lightweight density. As a hot sleeper, I haven't had any issues with overheating while sleeping under Brooklinen's comforter. Many find that down sleeps warmer than other materials, though, so I'd opt for the lightweight density if you sleep very hot, which now has a lighter density to differentiate it further from the all-season and heavyweight options.

Make sure to use a duvet cover. Brooklinen's comforter is subject to the brand's 365-night trial and is covered by a one-year limited warranty. Keep in mind that you can only commercially wash this comforter, so I recommend using a duvet cover to keep it safe from potential spills and stains.

Read our guide to all of our favorite products from Brooklinen.


Best down-alternative

Silk & Snow down alt comforter
Silk & Snow Down Alternative Comforter
$108 $120 Save 10%

The Silk & Snow down alternative comforter is a cozy hypoallergenic option with a plush microfiber fill that available in three weights that doesn't sacrifice quality or luxury.

What we like

Check mark icon A check mark. It indicates a confirmation of your intended interaction. Three weight options
Check mark icon A check mark. It indicates a confirmation of your intended interaction. High quality at a value price
Check mark icon A check mark. It indicates a confirmation of your intended interaction. 100 night trial

What we don't like

con icon Two crossed lines that form an 'X'. Lightweight not as lofty
con icon Two crossed lines that form an 'X'. Slightly smaller in size than other options

Down alternative comforters are allergy-friendly, vegan alternatives to down comforters. The Silk & Snow Down Alternative Comforter is remarkably plush with a high-quality design, featuring a baffle-box construction to ensure fill stays in place and corner loops. The fill is made from hypoallergenic microfiber that mimics the plush and insulating factors of down with a cotton shell. Depending on the amount of warmth you require, it's available in a lightweight, all-season and winter weights measuring in at 175 GSM, 375 GSM, and 500 GSM respectively.

The lightweight density is airy and breathable. Our tester tried the lightweight option and remarked how it offered the perfect balance of coziness and breathability. It also retained its softness and plushness remarkably well after multiple washes. The lightweight is not quite as full or lofty — a tradeoff for increased breathability — so if you want a fluffier blanket, we'd get at least the all-season option.

silk & snow duvet folded on a bed
Silk & Snow manages to combine luxury and value with its high-quality down alternative duvet insert, available in three weights.  Suzy Hernandez/Business Insider

It's backed by a generous trial and warranty. Silk & Snow also offers a 100 night trial period and a one-year warranty. Although shorter than Brooklinen's one year return policy, this is more than enough time to evaluate if its a good option for you. Whether you prefer not to buy animal products or want to be more environmentally friendly, this is one of the best comforters combining value and comfort. Plus, it's available in several weights dependent on your needs.


Best budget

Bedsure Down Alt Comforter
Bedsure Down Alternative Comforter

Bedsure's sub-$50 Down Alternative Comforter features polyester fill stuffed inside a brushed polyester shell. It's available in over a dozen colors.

What we like

Check mark icon A check mark. It indicates a confirmation of your intended interaction. Excellent temperature regulation
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Features eight loops to connect to duvet cover
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Available in multiple colors

What we don't like

con icon Two crossed lines that form an 'X'. On the thinner side
con icon Two crossed lines that form an 'X'. Polyester shell isn't for everyone

This all-season comforter costs under $50. Bedsure’s Down Alternative Comforter features recycled polyester fill inside a soft, brushed shell with a baffle-box construction. The polyester fill is stuffed inside individual squares to prevent shifting. I never had to refluff this comforter, but it was noticeably thinner than other comforters I tried. That said, it kept my temperature perfectly regulated, and I never slept hot or cold. I personally don’t enjoy the feel of polyester bedding, so if you’re sensitive to the feel of microfiber-type material, I definitely recommend pairing it with a duvet cover.

It fits perfectly in the duvet cover. Putting the comforter into my duvet cover was easy, thanks to the eight loops that hold it in place. It never once shifted or came loose once tied on to the cover. Using a duvet cover makes care easier, but the comforter is already simple to wash — just machine wash it on cold and tumble dry on low.

I appreciate the color options. Bedsure’s comforter isn’t as premium and full as other options on our list, but it’s also a fraction of the price. I love that it’s available in colors beyond the classic white, in case the minimalist look isn’t your vibe or you don’t want to add a duvet cover. I tried the sage green and loved that it matched my bedroom’s aesthetic. Some colors are more expensive than others, though.


Best goose down

feathered friends bavarian comforter
Feathered Friends Bavarian 700 Down Comforter

The Feathered Friends Bavarian 700 Down Comforter is delightfully fluffy and warm without being stifling. It's available in several weight options and filled with responsibly sourced and trackable goose down.

What we like

Check mark icon A check mark. It indicates a confirmation of your intended interaction. Insulating, yet weightless feel
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Filled with responsibly sourced and traceable goose down
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Puffy and full appearance

What we don't like

con icon Two crossed lines that form an 'X'. Frequent stock fluctuations
con icon Two crossed lines that form an 'X'. Doesn't come with a storage bag
con icon Two crossed lines that form an 'X'. Complicated care

Using this comforter feels like sleeping under a cloud. The Feathered Friends Bavarian 700 Down Comforter has almost a weightless feel that's both airy and insulating at the same time. Tested during the unusually cold winter, I never felt overheated or too cool. It was just the right amount of warmth.

It's fluffy without being bulky. While many brands use fill power (technically a measurement of loft and an indicator of insulation) to differentiate between the warmth of its down, Feathered Friends also uses fill weight. The 700 fill power remains constant across the lineup with the difference between a Medium and an Arctic down being the fill-weight of 31 ounces and 39 ounces, respectively. Despite the high fill power, the comforter still provides loft and warmth without an excess of material.

side by side of a duvet on a bed and the product tag
The Feathered Friends comforter has a 700 fill-power. It's warm and lofty, but still lightweight.  Jaclyn Turner/Business Insider

It has a unique, puffy design. This comforter follows a Bavarian construction — Feathered Friends' signature — a sewn-through design that prevents shifting and has a puffier, quilted look. It's also sold in a baffle box construction, if you like the uniformity of the construction and if you're concerned about cold spots.

It's made with ethically-sourced goose down. Every down item comes with a QR code and lot code for tracking and material analysis. The comforter is made with 90% goose down clusters, which are light and lofty, trap heat, and resilient to compression. Compared to duck down, goose down clusters tend to be larger, softer, and better insulating, which contributes to its more luxurious feel (and price tag). I never noticed an odor and the overall material was quiet.

Stock can fluctuate, and returns are subject to a fee. While stock fluctuates frequently, Feathered Friends is able to constantly restock inventory because everything is finished in its Seattle production factory. You can add your email to be notified when an item is back in stock. Interestingly, the brand compresses its blanket into the smallest box I've ever received a comforter in, and it does not come with a storage bag, which is surprising given the luxury pricing. The brand also offers returns within 30 days, but a $14.95 shipping fee will be deducted for a pre-paid label. Feathered Friends backs its products with a limited lifetime warranty; however, things like dry-cleaning will void the warranty. Like most down comforters, Feathered Friends recommends washing in a commercial washer and dryer and also offers an in-house washing service you can ship your bedding to.


Best lightweight

Land's End comforter showcase
Lands' End Essential Down Comforter
$223.96 $279.95 Save 20%

If you tend to overheat at night, the Lands' End Essential Down Comforter, which has a lower fill power than average, offers temperature regulation that will keep you cozy and comfortable without sweating.

What we like

Check mark icon A check mark. It indicates a confirmation of your intended interaction. The lower 550 fill power provides the down feeling without overheating
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Lightweight yet substantial, ideal for summer weather
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Cotton sateen is breathable and refreshing

What we don't like

con icon Two crossed lines that form an 'X'. Limited return policy
con icon Two crossed lines that form an 'X'. Hot sleepers may occasionally feel warm, although it cools down quickly
con icon Two crossed lines that form an 'X'. Not for those looking for something super plush

Hot sleepers should look for a comforter with lower fill power. The Lands' End Essential Down Comforter has a fill power of 550, which makes it less insulating than the 700 fill power of the Brooklinen duvet. At the same time, it's cushiony and fluffy enough that you won't miss out on the luxury of sleeping with a down comforter. It also compresses well, but again, less so than a product with a high fill power.

the lands end down comforter with the corner folded
The Lands' End down comforter acts as a soft cover-up layer, but it doesn't trap heat.  Connie Chen/Business Insider

It's stuffed with extra-clean down. Out of all the down models I tested, the Lands' End has the least amount of down smell. That's because the down and feather filling is washed a couple of times to eliminate odor and dust. The International Down and Feather Lab labeled it "hypoallergenic," making it one of the best comforters for people with allergies and sensitivities.

It's suitable for the warmer months. Our testers who regularly sleep hot found this lightweight comforter the least stifling of all the contenders. In addition to being a great year-round option for warm sleepers, it's suitable to put on your summer bedding rotation (along with the best linen sheets).


Best cooling

Rest evercool cooling comforter in aqua blue
Rest Evercool Cooling Comforter
$139 $199 Save 30%

The Rest Evercool comforter is one of the coolest and most versatile options we tested, offering exceptional breathability and a silky-smooth feel in various colors and sizes, ensuring a sweat-free and comfortable night’s sleep.

What we like

Check mark icon A check mark. It indicates a confirmation of your intended interaction. Exceptionally cooling
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Reversible
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Pet-friendly
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Available in a range of colors

What we don't like

con icon Two crossed lines that form an 'X'. Tends to slide with silky sheets
con icon Two crossed lines that form an 'X'. Lacks the fullness/puffiness of a traditional comforter
con icon Two crossed lines that form an 'X'. No duvet loops

Rest's comforter is cool-to-the-touch and wicks away moisture. If you want a comforter that will actively cool you, the Rest Evercool Cooling Comforter can help alleviate night sweats, earning the coveted spot atop our guide to the best cooling comforters. It trades the loftiness of a traditional comforter for a buttery smooth blanket that wicks away moisture. It has a silky, cool-to-the-touch nylon and spandex shell and is filled with a blend of natural Tencel and Sorona, an eco-friendly fiber made from renewable, plant-based materials that is breathable and doesn't trap heat.

Rest evercool comforter made on a bed
The Rest Evercool is unlike any other comforter on this list, with a lightweight and cool-to-the-touch design.  Suzy Hernandez/Business Insider

It's meant to be used without a duvet cover. The design is also reversible, available in six different colors. It lacks duvet loops and is designed to be used on its own (likely so you can directly enjoy its cooling effect). Fortunately, it can be machine washed and doesn't lose its shape, clump, or stretch out.


Our top picks compared

Our pickWinnerGet this if you wantFillAvailable weights
Best overallBrooklinen Down ComforterThe fluffiest, puffiest comforterDownmark-certified down and down feather fibersLightweight, all-season, heavyweight
Best down-alternativeSilk & Snow Down Alternative ComforterAn allergy-friendly, vegan comforter that mimics the feel of real downMicrofiberLightweight, all-season, winter
Best budgetBedsure Down Alternative ComforterAn affordable comforter in a range of colorsPolyesterAll-season
Best goose downFeathered Friends Bavarian 700 Down ComforterA luxe goose down optionResponsible Down Standard-certified European goose downSummer, light, medium, arctic
Best lightweightLands' End Essential Down ComforterA light, airy comforterDown clusters and feathersLightweight
Best coolingRest Evercool Cooling ComforterA smooth, cool-to-the-touch comforter designed for hot sleepersEco-friendly Sorona and TencelLightweight

What to look for in a comforter

The best comforters can be made of down or down alternative materials such as polyester, wool, or a combination. Depending on your preference for fill and shell materials, comforters can vary when it comes to price and weight.

Filling

Comforters are typically filled with down, synthetic materials, or wool.

  • Down: Down is made from the fluffy fibers underneath the feather layer of a duck's or goose's underbelly. Goose down is considered more luxurious than duck. It's used in bedding like pillows and comforters as well as clothing and outdoor equipment like sleeping bags. It's insulating, breathable, and soft. Down comforters have that fluffiness that wool does not. Look for comforters with a Responsible Down Standard (RDS) certification, which ensures the sourcing, manufacturing, and final down product are ethical and humane.
  • Synthetic materials and down alternatives: Synthetic materials are the animal-friendly alternative to down and are made to mimic the properties of natural down. Down alternative comforters are perfect for people that suffer from allergies, whether it be from wool or feathers.
  • Wool: Made from sheep's fur, wool is great for layering during the winter months or for folks who are generally cold. It's naturally thermoregulating. We've yet to test wool comforters to the same degree as down or down alternative options, but Woolroom and Nest Bedding are two trusted brands that offer high-quality wool duvets.
  • Silk: Silk filled bedding is lightweight, breathable, and naturally hypoallergenic, making them a great option for hot sleepers and people with allergy sensitivities who want natural fibers. We're currently testing the Cozy Earth Silk Comforter and are looking for credible options to compare it to before crowning it as a best pick.

Fill power (and fill weight)

Fill power and fill weight work together to determine how warm, lofty, and heavy a down comforter feels. Fill power measures how much space one ounce of down takes up in a cubic inch (e.g., a 700-fill power pillow takes up 700 cubic inches of space) and reflects the quality and efficiency of the insulation, with higher fill power providing more warmth with less material. Fill weight refers to the total amount of down inside the comforter and plays a major role in overall warmth and seasonal suitability. A comforter with high fill power and a lower fill weight will feel light and fluffy while still providing warmth, while one with lower fill power often relies on a higher fill weight to achieve similar insulation, resulting in a heavier, denser feel. If you tend to sleep hot, you want a product with a lower fill power. The fill power in our guide ranges from 500 to 850.

Shell material

The main shell materials to look out for are natural fabrics like cotton or bamboo, and contribute to the feel and breathability of a comforter. We recommend opting for a duvet cover, which protects your comforter from your body oils and is easier to wash. Most comforters also come with corner loops or tabs to hold duvet cover in place.

Construction

Comforter construction is important because it gives you insight into the durability of your comforter. Depending on the weave, it will reflect how the filling will lay inside and how warm you will be.

  • Baffle-box construction: A design that separates the top and bottom layers of the comforter with a vertical fabric layer. This maintains an even fill distribution and consistent fluffiness.
  • Sewn-through construction: A design that sews the top and bottom layers of the comforter directly together, with no middle layer of separation. This can lead to uneven distribution of filling and cold spots, which is why a baffle box is generally the preferred design. Also called box-stitch or Bavarian.

Care

Maintenance can vary depending on the materials your comforter is made of or filled with, so make sure you pick a comforter that is accessible to you and your needs. If it's made from a synthetic material, it's OK to wash it in the machine with a gentle detergent. If it's made from down, many have special care requirements, such as needing to be washed in a commercial machine. It's best to only air dry or put it in the dryer on air fluff. If you are looking to clean your comforter at home, make sure you buy a comforter that isn't dry clean only.


How we test comforters

several comforters piled on a bed
We've spent years testing comforters to find the best one for every sleeper.  Connie Chen/Business Insider

Our testing methodology

We spoke to four experts to learn more about the most important features of a comforter: Chelsea Nightengale, the general manager of The Restoration Hotel; Dale Fox, the founder and CEO of Foxden Hospitality; Sarah Abitbol, the CEO of bedding brand Riley; and Katie Elks, the Director of Design and Product Development at Brooklinen.

We evaluated each of our comforter contenders on the following criteria:

Performance: We slept with each comforter for at least three nights, paying attention to the comfort and feel, breathability, and sizing. We noted whether the inside material shifted during the night, whether the comforter had corner loops and any other special features. When possible, we invited family members to test each product for at least one night.

Cleaning and durability: We washed and dried each product according to brand instructions and noted whether the filling bunched up or fell out and if there were any loose threads. We didn't consider any dry-clean-only products since we believe you can get a great comforter that is machine washable.

Return policy: Beyond comfort and durability, we only considered products with a minimum 30-day return policy. Since bedding purchases are very personal, you must have the freedom to return your comforter if it doesn't meet your expectations.

Meet the experts behind the guide

Jaclyn Turner, senior home editor: I've been reviewing bedding products, including comforters, for five years. I've overseen multiple rounds of comforter testing, tracking new releases for consideration in our guide. I'm passionate about finding and recommending sleep products for every type of sleeper.

Kinsley Searles, associate home editor: I'm responsible for the bedding coverage at Business Insider Reviews. I personally test bedding, including comforters, on my own bed. I believe that the best way to get a feel for a comforter is to integrate it into my long-term bedding rotation.


The best comforter FAQs

What's the difference between a comforter and a duvet insert?

A comforter and duvet are similar, and the terms are used interchangeably today. Technically speaking, a duvet is just the insert and is meant to be used with a removable cover. It requires a duvet cover for both protection and aesthetic purposes.

A comforter contains both the insert and a fabric shell, so you can lay it directly on your body if you want.

What is the easiest way to put on a duvet cover?

We recommend the "burrito" method: Turn your duvet cover inside out, then lay your comforter on top of it. Fasten the duvet cover ties to the comforter's corner tabs.

Roll the duvet cover and comforter together like a burrito towards the duvet's zipper or buttoned opening. Fold the duvet cover opening around each corner and zip or button it. Unroll the burrito bundle back towards the opposite end.

For another method, start with the same steps of turning your duvet cover inside out, then lay your comforter on top of it. Fasten the duvet cover ties to the comforter's corner tabs. Reach into the opening, grab the farthest corner on either side, and pull it out of the opening. Repeat this step with the other side.

What is down?

Down is the soft, light, and fluffy clusters of fiber from the underbelly of a duck or goose. It's highly insulating, breathable, and lightweight, which is why it's used to make bedding like comforters and pillows, as well as outdoor clothing.

According to the American Down & Feather Council, a comforter must contain at least 75% down cluster to be labeled as a down product. The remainder of the bedding usually has feathers, and you can check the label of your comforter to find the exact percentage breakdown of down and feather.

What's the difference between down and down alternative?

While down is a natural fill made from the soft clusters found beneath a duck or goose's feathers, down alternative is a synthetic fill, typically made from polyester fibers designed to mimic the loft of down. Down comforters tend to feel lighter, fluffier, and more breathable than most alternatives, while down alternative comforters are generally more affordable, hypoallergenic, and easier to care for, often being machine-washable.

Is goose or duck down better?

Duck and goose down are both insulating and durable, but duck down is generally cheaper and less fluffy. Because geese are larger birds than ducks, they have larger down clusters, which loft more, take up more space, and compress to a smaller size.

Goose down also doesn't smell as much as duck down.

If you want the lightest, fluffiest, and warmest comforter — and you don't mind paying a little more — look for goose down. Still, duck down is an effective option that we also love and recommend.

Is down ethical?

Since down comes from birds that are already being raised for food, it is a sustainable byproduct.

Look for the Responsible Down Standard (RDS) logo on down products. The certification ensures that the Five Freedoms of animal welfare (which include access to fresh water and food, comfortable shelter, and freedom of movement) are followed, prohibits live-plucking and force-feeding, and evaluates the entire process from farm to final product.

What's the best comforter for couples?

Couples may want a king-sized comforter, even if you sleep on a smaller bed. A king-sized comforter offers ample coverage for two people and limits blanket hogging throughout the night.

If blanket hogging remains an issue, or if you and your partner have vastly different sleeping temperatures, we recommend getting two separate, smaller comforters so each person can sleep exactly how they like.

You can purchase logo and accolade licensing to this story here.

Disclosure: Written and researched by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we may get a small share of the revenue from the sale from our partners. We may receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising team. We welcome your feedback. Email us at reviews@bjinnox.com.

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Headshot of Jaclyn Turner
Jaclyn Turner
I am the Senior Home Editor of Business Insider’s Reviews team, where I work with editors and contributors to scope out the best products in the home and kitchen space, including sleep, cleaning, housewares, furniture, and small appliances. I lend out practical buying advice about what to look for when making purchase decisions, big and small. I keep track of the latest product releases and the buzziest products to cut through the noise and tell you what’s worth your attention. I also lead our gift guides coverage to help you quickly find unique and thoughtful gifts for any occasion. My areas of expertiseI’ve loved all things interiors from a young age. My home is my sanctuary, and I love filling it with beautiful objects that make life better (and cozier). I’ve carved a bit of a niche for myself in the world of sleep, where I’ve tested hundreds of bedding products, including sheets, comforters, pillows, and mattresses, and have even had the opportunity to tour mattress factories. To my dog's chagrin, my house also has more vacuums than the average person should ever have. When he’s not trying to attack a robovac or check out the latest cordless stick, I’m always testing how well they clean and how well they actually pick up hair. (Mine sheds more than the dog.) In all, my coverage crisscrosses home and kitchen, including everything from air purifiers to air fryers to furniture and candles. I also contribute to our sections around plus-size fashion and gifting. In addition to product testing and content strategy, I am an experienced deal hunter and writer, surfacing the best deals and discounts on home products during major shopping events like Prime Day, Black Friday, Cyber Monday, and beyond. My experienceI have nine years of experience covering the home industry. I joined Business Insider in October 2023 and previously held editorial and commerce roles with Homes & Gardens, Real Homes, Livingetc, The Spruce, MyDomaine, and Apartment Therapy. I got my start working for two trade publications, Home Furnishings News and Gifts and Decorative Accessories, identifying trends at trade shows and understanding the state of retail businesses in the home and housewares industry. Why you can trust meI’m on a never-ending quest to find products that balance value and quality, and I approach marketing claims with a healthy dose of skepticism.  I love guiding friends and family to the best products for their needs. While I wish I could provide everyone with detailed, personalized recommendations, I like to consider all use cases to make it clear and easy to see whether something will work for your needs or lifestyle.My educationI’m a graduate of the University of Maryland, College Park, where I received dual bachelor of arts degrees in Journalism and American Studies. Outside of workWhen I’m not working, I can be found perusing HomeGoods aisles, scrolling TikTok for too long, and trying out local restaurants. I’m trying to play more pickleball and want to learn how to play mahjong.  I live in Atlanta, GA, with my Cavapoo. Learn more about how our team of experts tests and reviews products at Insider here.
Kinsley Searles headshot
Kinsley Searles
Kinsley was an associate editor at Business Insider Reviews, specializing in home, sleep, kitchen, and travel.My areas of expertiseMy main background is in home and sleep. I'm our team's resident bedding expert, and I've tested dozens of pillows, sheets, and comforters in my quest to make the world's coziest bed. I cover garden and outdoors, from small purchases like hoses to investments like lawn mowers. Besides home and sleep, I write about grills, small kitchen appliances, and luggage. I also contribute to our gift guides and plus-size style coverage. My experienceI worked with Business Insider as a freelance contributor in early 2024 before joining the team as a home and sleep reviews fellow in February 2025. I became an associate editor in October 2025. Prior to my career in service journalism, I worked in higher education.Why you can trust meI approach every story like I'm recommending products to a friend, only featuring items I'd spend my own money on or gift to my pickiest family members. I have a passion for product testing and developing rigorous testing procedures, whether I'm cooking up two dozen burgers to assess a grill's heat output or tossing luggage on concrete to test a bag's durability. In addition to objective testing, I try out products in my own home and live with them to make the best recommendations — even if that means trying a new set of sheets every week.EducationI received my B.A. in English Literature and my M.A. in Composition and Rhetoric from Kansas State University. Outside of workA lifelong Kansan and temporary Hoosier, I currently live in Indiana with my fiancé, Kale, and our pets.  When I'm not working, you can find me checking out all the books from the library, browsing the aisles of my local antique store for additions to my gallery wall, adding too many Boss's Orders to my decks in the Pokémon Trading Card Game, attempting yet another craft, demolishing my siblings and fiancé in Mario Party, or enjoying a good movie with my chaotic and wiggly dog, Boo, and my evil-yet-cuddly cat, Celery.  Connect with me on LinkedInLearn more about how our team of experts tests and reviews products at Business Insider here