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Jaclyn Hill breaks down in tears and says she is 'so scared' to launch makeup in a new behind-the-scenes video

jaclyn hill
Jaclyn Hill is slowly coming back to social media after a rough year in 2019. Desiree Navarro/Getty Images
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Jaclyn Hill is reflecting on the past year of her life and career on Instagram.

The YouTuber shared a video on Thursday filled with clips seemingly taken over the course of 2019. At the time, she had released a lipstick line which led to massive backlash online after people said the products were damaged and caused infections. Despite the controversy, she later launched a successful line of highlighters at the end of the year.

Hill also shared a written message about what's to come in 2020, starting with the line: "2019 was the hardest year of my life for many reasons."

Jaclyn Hill's new Instagram video shows her crying over her recent highlighter collection

Though the video starts with clips of Hill looking hopeful and preparing to launch her lipsticks in 2019, it quickly cuts to screenshots of news articles about the line's failure. The video transitions once again to focus on the creation of her highlighters. 

As Hill cries in a car, she can be heard saying: "I'm just so excited because this collection is so beautiful. Like we're just investing so much into it again. I just want it to be incredible. It just sucks because it's so much more than makeup — it's my dream."

She's then shown in a meeting, where she gets emotional and says: "I'm so scared to launch this."

jaclyn hill meeting
Jaclyn Hill is seen crying during a meeting in her new Instagram video.  Jaclyn Hill/Instagram

The YouTuber also reflected on the past year of her career in the video's caption

"As you guys all witnessed last year, I launched my own cosmetic line, which has been a dream of mine for soooo long! And it was a total flop," Hill wrote on Instagram.

"I've never felt that kind of humiliation, embarrassment & disappointment in myself before," she continued. "I totally crumbled. I didn't know how to address it, I wanted to crawl into a hole & disappear. I'm still ashamed of the way I handled it, but I'm learning!"

She continued to say that while she "can't control the past," she believes she can "be better in the future."

"Thank you to everyone who has stayed with me for the past year. You are incredible!!!! I can't wait for you to see what's in store for 2020!"

Hill also addressed her rocky 2019 in her latest YouTube video

On Thursday, Hill uploaded a YouTube video called "MY WINTER FAVORITES! MAKEUP & MORE!."  The video was filmed in December, but uploaded this week.

After sharing her favorite beauty products, home items, and snacks, the YouTuber thanked fans for sticking with her during a low point in her career.

"Thank you for everything this year," Hill said. "It was the worst year of my life, but I am also so thankful for the lessons that I have learned in 2019 and cannot wait to take those lessons with me into 2020 and that is the mindset we have to have."

Representatives for Jaclyn Hill did not immediately respond to Insider's request for comment.

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Amanda Krause
Amanda Krause is a Senior Reporter at Business Insider covering a variety of lifestyle topics.Her work at BI includes profiles of beauty moguls, analyses of celebrity fashion, reviews of trending products, expert interviews across topics, features about booming small businesses and lucrative side hustles, and live coverage of award shows, pageants, and other events. Amanda has also widely covered Disney brands and theme parks, writing everything from slideshows about her experiences on Disney cruises to breaking-news stories focused on major changes and layoffs within the company. She previously appeared on CBS in 2024 to discuss the Met Gala and won an Anthem Award in 2023 for her work on Business Insider's package "Better Me."Amanda graduated from Ramapo College of New Jersey with a degree in Communications and Journalism, and has more than seven years of experience in the lifestyle space.You can email her at akrause@bjinnox.com.ExpertiseFashion, celebrity style, beauty, lifestyle trends, and Disney theme parks.Popular ArticlesI spent under $200 a night to stay at Disney World's cheapest resort. My tiny room was worth the convenience.A woman spent $2 on a necklace that resembled a Tide Pod. It turned out to be a one-of-a-kind art piece worth $3,000.Bobbi Brown is still living a life of luxury and lipstick — and it's all on her own termsA Kansas City store owner thought someone made a fraudulent order on his website. It was actually a legit purchase from Taylor Swift.Beyoncé's mom promised Ty Hunter 20 years ago that she would get him out of his retail job. Now he's styling the biggest stars in Hollywood.I've tested every product in Selena Gomez's makeup line, and almost every item is worth buying