Tech

Metaverse user laughed at Apple Vision Pro's $3,499 price tag and said he'd only be willing to pay $700, report says

Apple Vision Pro being demoed at an Apple Store.
Apple Vision Pro demo. Apple
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A Metaverse user thinks the high price tag for Apple's Vision Pro headset is laughable.

In an interview that took place in a room in Meta's Horizon Worlds environment, a user who went by the name Jiople15 told the Financial Times he liked the look of Apple's new headset but found the idea of paying $3,499 laughable. He said he was only prepared to pay around $700.

The Texas-based man also told the FT he used his Oculus about once a week but thought the augmented-reality element of Apple's product would be better than the "tunnel vision" of Meta's offering. 

Apple's mixed-reality headset has been met with enthusiastic reviews from critics. However, its price tag has been somewhat controversial. 

When the tech giant announced its Vision Pro headset on Monday at its Worldwide Developer Conference, the price was met with groans, sighs, and laughter from the audience, as Insider's Pete Syme reported. Amusing videos of the collective reaction have been shared widely on social media as some users poked fun at the company.

The price has also been a source of interest among analysts. Anisha Bhatia, a senior technology analyst at GlobalData, said that the price "will inhibit adoption" of the new product, but added that "Apple is not looking to make money" off the Vision Pro just yet.

If fans do plan to splash out on Apple's new headset, they'll still have to wait until early next year to get their hands on it.

Representatives for Apple did not immediately respond to Insider's request for comment, made outside normal working hours.

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Beatrice Nolan was a tech reporter on the business news team in the UK. She joined Insider in January 2022 as a fellow on Business Insider's careers desk. Beatrice covered tech and the future of work, with a focus on artificial intelligence. Some of her stories and early experiments with ChatGPT are widely cited. Beatrice has also discussed her work covering AI trends on panels and radio shows, including NPR.She was based in Business Insider's London office and graduated from the University of  York with a bachelor's degree in English.Featured Articles:Artists say AI image generators are copying their style to make thousands of new images — and it's completely out of their control.ChatGPT was a black swan eventFinland is the world's happiest country, but Finns say we're confusing happiness for something elseThe world is splitting between those who use ChatGPT to get better, smarter, richer — and everyone elseThis man used AI to write and illustrate a children's book in one weekend. He wasn't prepared for the backlash.ChatGPT has only been around for 2 months and is causing untold chaosTwo professors who say they caught students cheating on essays with ChatGPT explain why AI plagiarism can be hard to proveChatGPT wrote college application essays. Admissions professionals said they passed for essays written by students but wouldn't have a chance at any top colleges.College professors are considering creative ways to stop students from using AI to cheatChatGPT wrote my cover letters. Here's how recruiters responded.