Tech

OpenAI will focus on 'practical adoption' of AI in 2026, CFO says

Sarah Friar, CFO of OpenAI, wears a red sweater while gazing into the distance and gesturing
OpenAI CFO Sarah Friar PATRICK T. FALLON/AFP via Getty Images
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OpenAI is going on all in on "practical adoption" of artificial intelligence in 2026, according to its CFO.

"The priority is closing the gap between what AI now makes possible and how people, companies, and countries are using it day to day," Sarah Friar wrote in a recent blog post.

"The opportunity is large and immediate, especially in health, science, and enterprise, where better intelligence translates directly into better outcomes," she added.

There are signs the startup is already taking advantage of these opportunities. Data from Ramp showed that business spending on OpenAI models surged to a record in December, outpacing rivals Anthropic and Google.

Still, some investors and analysts are concerned about OpenAI's huge financial commitments and whether the startup will generate enough revenue to make a profit in future years. For example, OpenAI has announced roughly $1.4 trillion in infrastructure deals, such as data centers, in the past year or so.

One potential source of new revenue is advertising, something that OpenAI said on Friday it would start testing. CEO Sam Altman once labeled ads a "last resort," although the move has been expected for months now.

Friar addressed concern about OpenAI's finances in her recent blog, noting that revenue has grown in sync with compute availability.

OpenAI's compute expanded from 0.2 gigawatts in 2023 to about 1.9 GW last year. Meanwhile, annualized revenue grew from $2 billion to more than $20 billion in the same period, Friar disclosed.

That represents "never-before-seen growth at such scale," Friar wrote. "And we firmly believe that more compute in these periods would have led to faster customer adoption and monetization," she added.

This did little to quell the critics.

On Monday, tech blogger Paul Kedrosky reacted to Friar's blog post by saying: "Amusing reading from OpenAI CFO bragging that they are successfully selling dollars for $0.70 in huge volume."

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Alex Bitter
Alex Bitter is a senior retail reporter covering the gig economy, food, and retail. His work focuses major gig delivery and ride-hailing apps, including Uber, Lyft, DoorDash, Instacart, and Walmart's Spark. He is interested in everything from what it's like to work on the apps to the companies' business strategies.Some of his recent stories feature gig workers who have been deactivated on the apps, DoorDash hiring traditional employees to make deliveries, gig workers' use of bots, and gig work expanding into new professions, such as nursing.Alex has also written about Aldi's US expansionStarbucks' turnaround efforts, and the fallout from Kraft-Heinz's budget cutting. Convenience store chain Sheetz ended its "smile policy" after his reporting.Before joining Insider in September 2020, he wrote about consumer and retail companies for S&P Global Market Intelligence. He's a graduate of the University of Hawai'i at Mānoa and grew up on the Big Island.Alex lives in the Washington, DC, area, where you can find him studying ancient coins or searching for Civil War artifacts with his metal detector in his free time.Got a tip? Reach out at abitter@bjinnox.com or via encrypted messaging app Signal at +1 (808) 854-4501.