AI

OpenAI is opening a new office in South Korea to serve its booming consumer base in the country

The Lotte Tower in Seoul.
OpenAI's chief strategy officer, Jason Kwon, said South Korea has the highest number of paid ChatGPT subscribers outside the US. Kim Jae-Hwan/SOPA Images/LightRocket via Getty Images
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OpenAI said it will set up a new office in South Korea soon.

"As someone whose family's story is deeply tied to Korea, it was especially meaningful to announce today that we'll soon open an OpenAI office in Seoul," the company's chief strategy officer, Jason Kwon, wrote in an X post on Monday local time.

Kwon said growth in ChatGPT's user base in South Korea has been "off the charts," and the number of weekly users in South Korea grew by 4.5 times last year.

South Korea has the highest number of paid ChatGPT subscribers outside the US, Kwon said.

OpenAI said in a statement to Business Insider that the company has "officially established an entity in Korea and has begun recruiting for roles to advance our work with key stakeholders in Korea." It added that further details about the office will be announced in the coming months.

The ChatGPT maker added that South Korea's high AI adoption rate stems from the country's "strong tech industry, culture of innovation across enterprise and academia, and appetite from the wider public for using AI tools in their daily lives."

To be sure, OpenAI has long been making inroads into Asia. In April 2024, the company announced that it had opened its first Asian office in Tokyo.

In October, the company said it would launch its second Asia office in Singapore.

The San Francisco-based company also has offices in Dublin, London, New York, Paris, Seattle, and Washington, DC. On Thursday, OpenAI announced the opening of its first German office in Munich.

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Kwan Wei Kevin Tan
Kwan Wei Kevin Tan
Kevin was a reporter at Business Insider's Singapore bureau. He reported primarily on the ins and outs of the business world, whether it be breaking news, covering CEO moves, tracking quarterly earnings, or writing explainers.He also covered careers and workplace issues, and has written about career transitions, the FIRE lifestyle, the college internship arms race, and the job hunt struggles faced by computer science majors.BackgroundKevin joined Business Insider's Singapore bureau in 2023. Before that, he was a civil servant at Singapore's Ministry of Sustainability and the Environment. He was appointed to the Singapore government's Public Service Leadership Programme, a talent development programme that develops capable and talented individuals for key leadership positions in the public service.Kevin’s journalism career began in college, where he first worked as a researcher for Channel NewsAsia and The Economist, and later as an intern reporter at Bloomberg News. In 2017, the Queen Elizabeth Diamond Jubilee Trust awarded him the Leading Change Journalism Bursary. His stories have appeared in numerous publications, including Fortune, The Japan Times, and The Edge Singapore.Kevin holds a bachelor’s degree in business administration from the National University of Singapore, where he was an NUS Merit Scholar. He was also the recipient of the PwC Whole Leadership Award, the NTUC Income Prize, the CFA Singapore Prize, and the Outstanding Undergraduate Researcher Prize.