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Urban Outfitters is selling the Steve Madden sandals everyone wore in the '90s — with a modern twist

steve madden sandals
Steve Madden's latest Slinky-style sandal retails for $70 at Urban Outfitters. Steve Madden
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From ugly sneakers to clear heels, tons of new shoes have become trendy over the past year. But the next style that's expected to take over the fashion industry is actually from the past.

Shoe designer Steve Madden has partnered with Urban Outfitters to bring back his iconic Slinky sandals. The style, which was first designed in 1994, is currently being sold in three colors and retails for $70.

The shoes have also been renamed, and are now called Scrunchy.

scrunchy shoes steve madden
You can purchase Steve Madden's latest design in three colors.  Steve Madden

While the original Slinky style was popularly worn in black, the newer Scrunchy design can also be purchased in lime and pink shades.

The shoes are also constructed differently. Unlike the original style, which featured a flat-platform sole, the updated version is curved.

pink steve madden sandals
The Scrunchy shoe has a curved platform heel.  Steve Madden

To change things up even more, Steve Madden has also released the Contempo shoe: a platform-thong sandal.

The style is sold in three colors — black, orange, and silver — and retails for $60.

platform sandals
The Contempo shoes are $10 cheaper than the Scrunchy style.  Steve Madden

Both styles are sold in women's sizes 5 through 10, with half sizes sold for 6, 7, 8, and 9.

Read more: Someone is selling 'Goth Crocs' with spikes and a chain for an edgy take on the clog shoes

In a press release sent to INSIDER, Steve Madden, the brand's founder, creative and design chief, said the brand has always created platform shoes.

"Since the very beginning, it's been all about platforms for us," Madden said in a press release. "We figured now was the perfect time to re-invent these styles in a fun and exciting way, and there wasn't a better partner than Urban Outfitters."

orange steve madden shoes
Steve Madden has been creating platform shoes since the '90s.  Steve Madden

Madden first created the iconic Slinky style in 1994. The shoe designer even credits the style as the one that launched his career, and made his eponymous brand a household name. The shoes were also popular with celebrities, with the likes of Gwyneth Paltrow and Britney Spears donning the look.

What's your favorite memory in the SLINKY?

A post shared by Steve Madden (@stevemadden) on Jun 8, 2017 at 3:00pm PDT

You can find the Steve Madden Scrunchy and Contempo shoes on the Urban Outfitters website.

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Amanda Krause
Amanda Krause is a Senior Reporter at Business Insider covering a variety of lifestyle topics.Her work at BI includes profiles of beauty moguls, analyses of celebrity fashion, reviews of trending products, expert interviews across topics, features about booming small businesses and lucrative side hustles, and live coverage of award shows, pageants, and other events. Amanda has also widely covered Disney brands and theme parks, writing everything from slideshows about her experiences on Disney cruises to breaking-news stories focused on major changes and layoffs within the company. She previously appeared on CBS in 2024 to discuss the Met Gala and won an Anthem Award in 2023 for her work on Business Insider's package "Better Me."Amanda graduated from Ramapo College of New Jersey with a degree in Communications and Journalism, and has more than seven years of experience in the lifestyle space.You can email her at akrause@bjinnox.com.ExpertiseFashion, celebrity style, beauty, lifestyle trends, and Disney theme parks.Popular ArticlesI spent under $200 a night to stay at Disney World's cheapest resort. My tiny room was worth the convenience.A woman spent $2 on a necklace that resembled a Tide Pod. It turned out to be a one-of-a-kind art piece worth $3,000.Bobbi Brown is still living a life of luxury and lipstick — and it's all on her own termsA Kansas City store owner thought someone made a fraudulent order on his website. It was actually a legit purchase from Taylor Swift.Beyoncé's mom promised Ty Hunter 20 years ago that she would get him out of his retail job. Now he's styling the biggest stars in Hollywood.I've tested every product in Selena Gomez's makeup line, and almost every item is worth buying