Tech

Google's CEO is looking to the next big thing beyond smartphones

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sundar pichai
Google CEO Sundar Pichai  Adnan Abidi/Reuters

Google CEO Sundar Pichai thinks we're hurtling towards a future where you'll rely on artificial intelligence more than your smartphone.

"In the long run, we're evolving in computing from a 'mobile-first' to an 'AI-first' world," he said on Alphabet's Q1 earnings call.

What does an "AI-first" world look like?

Google has long used a ton of AI and machine learning in its core products.

Investment and research in those areas allows it to serve you the best search results depending on your context (like giving you live sports scores if you search the name of a team during a game), warn you about traffic or the weather, and even write emails for you.

And, for now, finding ways to become more like a smart assistant on your smartphone is a big focus.

"We have a unique opportunity to evolve search to be very 'assistive' — to be an intelligent assistant that helps users throughout their needs, in context, especially on mobile," he said on the call. "That's an area that I spent a lot of time on."

Follow the Echo

But a world in which artificial intelligence transcends smartphones, and becomes truly AI-first, sounds a lot like what Amazon's working on with its smart speaker, Echo, and digital assistant Alexa. With Echo, users can just give verbal, conversational commands, to make it do things like like order groceries or play music. You don't have to worry about having your phone nearby to answer questions or make requests. 

Google, which already strong voice search capabilities, has reportedly been working on its own similar device. In an AI first world, your digital assistant would follow you from device-to-device, whether you're using your phone, computer, watch, or living room speaker. 

Google's current smart assistant doesn't have a name like Amazon's Alexa, Apple's Siri, or Facebook's supersmart chat bot "M," and isn't very intuitive to access unless you have a newer Android phone.

But Pichai hints that Google's strengths in areas like search, geographical information, image recognition and natural language processing, make its potential for assitive technologies enormous. 

"I think we're at the forefront of that development," Pichai said of the AI-first world. "We're pushing hard and getting there."

Google will be holding its developers' conference — generally a place to show off new products and services — in mid-May, so we may get more of a taste of its assistive future there. 

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Jillian was most recently an enterprise technology editor based in San Francisco.  She started at Insider as an intern on the technology desk in 2013 and rose to a senior reporter position, covering Alphabet, Facebook, and ecommerce. After three years at the site, she left to spend time freelance writing abroad, before taking reporting positions at CNBC and then at Forbes, where she covered Alphabet, Silicon Valley culture, and artificial intelligence. She returned to Insider in March 2020 and worked on the enterprise technology desk until August 2021.  Jillian graduated from Syracuse University's S.I. Newhouse School of Public Communications with a degree in magazine journalism and information management and technology.