Finance

Tesla is about to report earnings — but no one will talk about its biggest competitive advantage

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Tesla Road Trip 2016
So worth it.  Matthew DeBord/Business Insider

Tesla will report 2016 fourth-quarter earnings after the bell on Wednesday. And with Wall Street struggling to figure out the company's financial composition after the SolarCity merger, earnings are likely to be weird.

Analysts will obsess over how many vehicles Tesla expects to build and deliver in 2017; whether the carmaker will launch its $35,000 Model 3 on time later this year; and what the cash-burn situation looks like. And perhaps analysts will even touch on the actual financial results, which are anticipated to be a big quarterly loss.

In the flurry of confusion that will define this earnings report, Tesla's biggest and most important competitive advantage is going to be missed.

It's the Supercharger network, Tesla's fast-charging infrastructure which used to be free to all owners, but will now cost a bit for new owners (understandably so, as Tesla can't afford to give away charging to the nearly 400,000 customers who have preordered the Model 3).

There really is no substitute for Supercharging, which can rejuice your Tesla in about an hour, restoring the 200-plus-mile range the automaker's cars boast. I took an ill-fated road trip in a Model S sedan last year during which I experienced the full gamut of Tesla-charging options. I charged the car using a wall socket (one mile per hour of recharge), a Tesla partner charging station (non-Supercharger, slower, about 30 miles per hour), and of course a Supercharging station.

tesla model s supercharger station
A Tesla Supercharger station.  William Wei, Business Insider

Unless you have time to kill, Supercharging is the only electric-car option that comes close to pulling into a gas station and getting 300 more miles of range in five minutes of fueling — a familiar undertaking for anyone driving a conventional car.

Tesla has invested hundreds of millions in the Supercharger network, which is most fully built up in the US, where Tesla says it's possible to go almost anywhere and not be at a loss of fast charging. Europe is also expanding, as is China.

But Tesla had to do this, correctly recognizing that without fast charging, electric cars aren't competitive with gas-powered vehicles. No one has the hours to waste on charging.

This is a big deal because no other car company has to spend millions on fueling infrastructure. GM doesn't do gas stations.

It's a considerable cost, but it gives Tesla a huge leg up, sort of a like an embedded Starbucks for electricity. So even though it detracts from Tesla's bottom line, it adds an enormous amount to the ownership experience.

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Matthew is a Business Insider senior correspondent who covers transportation (and chess, guitars, home-audio equipment, cocktails, and sometimes classic rock). His focus is the global auto industry, including Tesla, a company he has chronicled since 2007. He also looks after Business Insider's annual Car of the Year award, announced every fall. He's written for The New York Times, Slate, The Washington Post, the Los Angeles Times, HuffPost, and CBS Interactive. He's commented on the auto industry for a variety of media outlets, including Sirius XM, MSNBC, Radio France, KPCC, and KCRW.  DeBord won the 2018 Ken Purdy Award from the International Motor Press Association. He's taught at New York University's Stern School of Business and the Marshall School of Business at the University of Southern California. His book "Return to Glory: The Story of Ford's Revival and Victory at the Toughest Race in the World" was published in 2017 by Atlantic Monthly Press and came out in paperback in June 2018. In the New York Times Book Review, Jonathan Kellerman called it a "page-turning synthesis of business book and adventure saga."