Tech

Yahoo is dragging its feet on sales talks, and potential buyers are getting frustrated: Analyst

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Yahoo may not be so excited about selling its core business after all.

According to a note published by SunTrust analyst Robert Peck on Thursday, Yahoo's frustrating a lot of potential buyers by not actively engaging in talks for the sale of its core business, despite more than 20 parties expressing "significant" interest in it.

"Some interested parties have expressed a lack of engagement and process by [Yahoo], making them question the seriousness of the firm and management in seeking strategic alternatives," Peck wrote.

Peck called Yahoo a "melting ice cube" and added that there's a "need for speed," urging Yahoo's board and current management to step up their communication with potential buyers to honor their fiduciary duty.

Yahoo Chairman Maynard Webb wrote in a statement earlier this month that Yahoo would be open to the sale of its core business, saying that it would "engage on qualified strategic proposals."

But Re/code's Kara Swisher recently reported that there seems to be a split between Yahoo's board and its CEO, Marissa Mayer, with Mayer not returning calls to potential buyers and slowing the entire sales process.

The clock may be ticking for Yahoo and Mayer, however. Activist investor Starboard's proxy-solicitation adviser, Okapi Partners, has been making calls to Yahoo shareholders recently, according to Bloomberg, indicating that a proxy fight may be nearing. Starboard wrote a letter to Yahoo in January, demanding that management change and the sale of its core business.

Yahoo declined to comment on this story.

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Eugene Kim
Eugene is Business Insider’s Chief Tech Correspondent, where he leads coverage of Amazon. His reporting spans the company’s retail and logistics operations to AWS, Alexa, and its internal culture.Previously, he worked at CNBC, Fortune Magazine Korea, and Japan's Yomiuri Shimbun. He holds degrees from NYU and Columbia University’s Graduate School of Journalism.In 2022, Eugene reported on internal documents indicating that Amazon allegedly used deceptive tactics to enroll customers in Prime and made cancellation difficult. The Federal Trade Commission sued Amazon the following year, citing his reporting. The case ended in a record $2.5 billion settlement in 2025.His work has received multiple honors, including the SF Press Club’s Bay Area Journalism Award and SPJ NorCal’s Excellence in Journalism Award.Eugene lives in the Bay Area. Contact him via email at ekim@bjinnox.com, or Signal, Telegram, or WhatsApp at 650-942-3061. Use a personal email address, a nonwork WiFi network, and a nonwork device; here's our guide to sharing information securely.